The ideas behind Lead With Strategy — from portfolio management to strategy that is lived.
Start here
Strategy must be lived
Strategy is what lets people act together without being told exactly what to do. But in a world that outruns its own plans, strategy can no longer be decided once and handed down. It has to be lived — made visible, tested against reality, and changed when something better becomes possible.
Discover what this means for how we lead and organize — and why, in the end, that’s a human choice no technology can make for you.
How quickly can your organization recognize that strategy may need to change — and act on it?
Download pdf in English or Danish.
Explore it
Three short articles on LinkedIn explore the organizational implications of Strategy Must Be Lived in three parts (in Danish): The Organization Is Under Pressure → What If We Started With the Work? → If the Work Moves, Strategy Must Move With It
Then start with the work
Patterns of Work
What does organization look like once you take Strategy Must Be Lived seriously?
Start with the work. Read the organization it already creates. Make it sufficiently readable, capable of integration and capable of choice — then use strategy to keep it coherent as it changes.
A short synthesis connecting UNMESS → THE STRATEGY PLAYBOOK → STRATEGY MUST BE LIVED, with the three articles (in Danish) approaching the same argument from the organization.
Download Patterns of Work (PDF).
Experience it
Lead with Strategy Workshop (on request)
A half or full day for teams anywhere in the organization. Make strategic thinking part of the everyday work: clarify your strategic contribution, look at how you work with and talk about strategy, and bring what you learn — especially the unexpected — into the strategic conversation.
Also available as an introduction to Lead With Strategy and in a train-the-trainer format for organizations that want to bring the approach in-house.
This is not a workshop; it’s a movement starter for #StrategyLed leadership
(Workshop participant)
Go deeper
The Strategy Playbook
Practical tools for leading with strategy, keeping on strategy and managing surprise.
The Strategy Playbook explores how to build a more liquid organization, with actionable, bite-sized concepts for immediate use. It is a practical companion to the thinking behind Lead With Strategy.
Find the Strategy Playbook from Amazon.
UNMESS – Collaborative Lean Portfolio Management (CLPM)
The portfolio-management roots of the work.
UNMESS approaches Lean Portfolio Management from a complexity perspective: how to maintain a healthy balance, manage at a speed you can afford to lose, and minimize wasted opportunity.
Social Media
Morten regularly blogs on LinkedIn. You can also follow our company profile on LinkedIn.
In the press
A selection of articles and commentary tracing the development of the thinking. In Danish.
Berlingske, Jul-2026, Kommentar 22-juli-2026 side 21: “Forkert spørgsmål om Zetland” (LinkedIn – med kopi af kommentar)
Børsen, Sep-2025: http://borsen.dk/nyheder/opinion/den-blinde-vinkel-i-jagten-pa-ai-effektivitet-kan-koste-dyrt
Berlingske, Juni-2025, Kommentar 23-juni-2025 side 17: “Ai vil ændre organiseringen af arbejde grundlæggende” (kopi, LinkedIn)
Mandag Morgen, Juni-2024: https://www.mm.dk/artikel/saadan-undgaar-du-at-den-digitale-omstilling-bliver-et-catch-22
Berlingske, Apr-2024, Kommentar 28-april-2024 side 34: “Blinde vinkler” (kopi).
Børsen, Feb-2024: https://borsen.dk/nyheder/opinion/drop-jagten-paa-den-perfekte-losning
Børsen (sponsored), Aug-2023: https://borsen.dk/sponsoreret/business-agility-ekspert-undgaa-at-strategien-ender-som-indskriften-over-virksomhedens-gravsten
Mandag Morgen, Jun-2023: https://www.mm.dk/ledelse/artikel/strategisk-lukkethed-truer-din-overlevelsesevne
Børsen, Maj-2023: https://borsen.dk/nyheder/opinion/debat-opgiv-kontrollen-og-gor-din-strategi-styrbar-igen
Børsen, Dec-2022: https://borsen.dk/nyheder/opinion/debat-naar-du-styrker-retningssansen-i-din-virksomhed-skaber-du-reel-agil-ledelse
Børsen, Sep-2019: https://borsen.dk/nyheder/opinion/kronik-projektportefolgen-er-en-overset-guldgrube
