
Are you sure?
“Are you sure?” is from the noble sport of tennis – an agreed code for politely challenging your opponents call and offer a chance to think twice.
Likewise, scanning for new information is an invitation to rethink strategy. In a world of constant change thinking twice is a differentiating capability building on trust and openness.
We need this in my company! Can you come and talk to us?
(From a recent conversation)
Start with a “Lead with Strategy” workshop for your team
… or invite us to speak at your next event?
About TTW
Thinking Twice Works (TTW) is a Copenhagen-based strategy boutique. We work with organizations on implied strategy, adaptive strategy, and the conditions for reading strategic opportunity — helping leaders read the strategy they are already running and close the gap between what the situation affords and what they are actually doing. Not a strategy execution gap, but your actual opportunity gap.

Morten Elvang
Morten Elvang (Managing Partner). Morten holds an MSc and PhD from the Technical University of Denmark. He works with teams and organizations to get things done. Former European Lead of Business Agility at Accenture and Principal Consultant at a leading Danish technology company. Morten has experience from hundreds of engagements and with leadership roles in larger organizations, he blends strategy, situational awareness, and hands-on execution. A long-time participant and former chair of the Strategy Execution Forum in Amsterdam, he helps organizations see the edge of what’s possible and make it happen.
(Photo: Jacob Nielsen/Børsen)

Kristian Haugaard
Kristian Haugaard (Partner). Kristian brings more than 15 years of experience as a change agent, advisor, facilitator and (agile) coach, primarily within enterprise-level transformation initiatives. Throughout his career, Kristian has been involved in some of the first major transformation initiatives in Denmark, assisting medium to large-sized companies in reorganizing and adapting to future ways of working…
