Are you sure?
“Are you sure?” comes from the noble sport of tennis — an agreed code for politely challenging your opponent’s call and offering a chance to think twice.
Strategy needs the same capacity.
Make your bet. Read what happens. Think twice. Choose again.
We need this in my company! Can you come and talk to us?
(From a recent conversation)
Let’s talk
Are you wondering if your strategy is doing its job? Want to explore working together, invite us to speak, or request the Field Guide?
Are you a consultant or trusted in-house advisor? We’re happy to share what we’ve learned and explore how you might use it in your own work.
About TTW
Thinking Twice Works (TTW) explores how modern organizations can give people freedom to perform and opportunity to contribute — while still acting coherently as conditions change. We work with strategy, organizational design and operating models: making work and its reasoning visible enough to read what is changing, integrate where it matters, and correct while there is still time.
We start with the work you’re already doing.
Morten Elvang
Morten Elvang is Managing Partner of Thinking Twice Works. He holds an MSc and PhD from the Technical University of Denmark and was formerly European Lead of Business Agility at Accenture. For more than two decades, his work has revolved around a deceptively simple problem: how do organizations keep acting with strategic intent when reality refuses to stand still?
(Photo: Jacob Nielsen/Børsen)
