Are you sure?
“Are you sure?” comes from the noble sport of tennis — an agreed code for politely challenging your opponent’s call and offering a chance to think twice.
Strategy needs the same capacity.
Make your bet. Read what happens. Think twice. Choose again.
We need this in my company! Can you come and talk to us?
(From a recent conversation)
Let’s talk
Are you wondering if your strategy is doing its job? Want to explore working together, invite us to speak, or request the Field Guide?
Are you a consultant or trusted in-house advisor? We’re happy to share what we’ve learned and explore how you might use it in your own work.
About TTW
Thinking Twice Works (TTW) is a Copenhagen-based strategy boutique. We help organizations read the strategy they are already running, challenge whether it is still their smartest move, and make strategy an active part of everyday work.
We start with the strategy you’re already running.
Morten Elvang
Morten Elvang is Managing Partner of Thinking Twice Works. He holds an MSc and PhD from the Technical University of Denmark and was formerly European Lead of Business Agility at Accenture. He works with leaders and organizations on strategy, organizational design and making strategy work in practice.
(Photo: Jacob Nielsen/Børsen)
